Target 2030: Making a difference with marketing When it comes to the Chief Marketing Officer role in 2030, societal impact and ethical behaviour will help build trust and align with consumer values.
The AI Reckoning: Why Marketers Think 2026 Is a Make-or-Break Year Spencer Stuart surveyed leading CMOs about the impact AI is having on talent, teams and ways of working.
S&P 500 C-Suite Snapshot 2025: Profiles in Functional Leadership A look at the tenure, turnover, diversity and backgrounds of nine common C-suite roles, including CEOs and top functional leaders.
CMO Tenure Study 2025: The Evolution of Marketing Leadership The CMO continues to play a key role in the C-suite, and the role’s attractiveness as a pathway to larger leadership roles continues to grow.
CMO Summit 2025: Insights from Top Marketers The 2025 CMO Summit brought together marketing leaders for a discussion about how they can elevate their influence in the C-suite.
In the AI Race for CMOs, It’s “Ostriches and Wolves” When it comes to AI and marketing, the leaders are those who see AI as an enormous opportunity and are aggressively driving AI initiatives.
The CEO of the Future: Does Marketing Hold the Key? We examine whether a career in marketing can help prepare a leader for stepping up into the CEO role.
The CMO Playbook: Getting Off to a Strong Start as a New Chief Marketing Officer We created The CMO Playbook as a resource for the best onboarding advice for a successful transition.
Why This Might Actually Be the 'Best of Times' in Marketing When you look at the latest developments in the chief marketing officer position through a more historical lens, you’ll find that the role and the marketing function have never been more important.
How can CMOs become strong candidates for CEO? Top 10 Tips What advice would CEOs with marketing experience offer to the next generation? Here’s some recommendations for marketing leaders keen to move into the top job.