Heidi Sandreuter is a consultant in the global Consumer Practice at Spencer Stuart. Based in the New York office, Heidi focuses on the consumer packaged goods & durables and sports business sectors as well as on digital leadership. Heidi is also a member of the firm’s Marketing Officer Practice, drawing on her extensive experience in global brand management, consumer engagement, product innovation, large-scale promotions and joint ventures.

Deep expertise in marketing and brands

  • Heidi most recently served as vice president in the marketing division for sports apparel company Under Armour, where she and her team earned 2014 Marketer of the Year honors from Advertising Age for developing the “I WILL WHAT I WANT” campaign.
  • Heidi served in a number of leadership roles over the course of more than 14 years with PepsiCo, including senior director roles for sports marketing and media strategy and investment. She led major initiatives for brand management and for improving collaboration within the company and with outside partners.
  • Earlier in her career, Heidi managed client relationships at Saatchi & Saatchi Advertising, most prominently with General Mills.

Heidi graduated from Williams College with a B.A. in history and received her M.B.A from the Kellogg Graduate School of Management at Northwestern University, where she was awarded the prestigious Austin Scholarship.

Practice Areas