Heidi Sandreuter is a leadership adviser in the global Consumer Practice at Spencer Stuart. Based in the New York office, Heidi leads the Consumer Practice in North America. She is also a member of the firm’s Marketing & Sales Officer Practice, drawing on her extensive experience in global brand management, consumer engagement, product innovation, partnership activation and team building. She advises clients on talent and leadership management as well as culture and team enhancement efforts. She also co-founded the diversity, equity and inclusion initiative in the New York office, which has since influenced firm-wide efforts to diversify leadership.

Heidi is grateful to have the daily opportunity to deliver on the Spencer Stuart purpose: Discover and develop leadership for a better future.

Deep expertise in consumer-driven businesses

  • Heidi helps place leaders who drive results at consumer-focused companies, ranging from Fortune 50 to small/mid-sized private or private-equity backed clients. She also assesses the leadership potential of business executives at merging companies, advising clients such as Danone/White Wave and Ahold/Delhaize.
  • Before joining Spencer Stuart, Heidi served as vice president in the marketing division for sports apparel company Under Armour, where she and her team helped the company earn 2014 Marketer of the Year honors from Advertising Age for developing the “I WILL WHAT I WANT” campaign. She also served in several marketing leadership roles over a 14-plus year tenure with PepsiCo.

Heidi graduated from Williams College with a B.A. in history and received her M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University, where she was an Austin Scholar.

Practice Areas