Heidi Sandreuter is a leadership advisor in the global Consumer Practice at Spencer Stuart. Based in the New York office, Heidi is also a member of the firm’s Marketing & Sales Officer Practice, drawing on her extensive experience in global brand management, consumer engagement, customer programming, agency partnerships, and team building. She also co-founded the diversity, equity & inclusion initiative in the New York office, which has since influenced firm-wide efforts to diversify leadership.

Heidi is grateful to have the daily opportunity to deliver on the Spencer Stuart purpose: Discover and develop leadership for a better future. She knows from personal experience how incredible leaders, diverse teams, and inclusive environments can elevate organizations, and is highly motivated to influence and enable how people thrive and businesses succeed.

Deep expertise in consumer-driven businesses

  • Heidi advises consumer-focused companies, ranging from Fortune 50 to small/mid-sized private or private-equity backed clients, on how leaders, teams, and culture can drive long-lasting results.
  • Before joining Spencer Stuart, Heidi served as vice president, women's marketing for sports apparel company Under Armour. She and her team helped the company earn 2014 Marketer of the Year honors from Advertising Age for developing the “I WILL WHAT I WANT” campaign. She also served in a number of marketing leadership roles over a 14+ year tenure with PepsiCo.

Heidi played field hockey and lacrosse at Williams College, graduating with a B.A. in history. She also earned an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University, where she was an Austin Scholar.

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