Massimo leads Spencer Stuart’s global Consumer Products Practice. With two decades of international leadership experience with blue chip consumer goods companies, Massimo advises clients on transforming their businesses through talent and organizational capability building. He draws on a deep understanding of the CPG value chain and 360-degree perspective on the challenges facing companies to help organizations adapt their human capital and organizational strategies to enable change. Massimo advises both Fortune 500 industry leaders, as well as emerging disruptors. He is a trusted adviser to boards, CEOs, CHROs and other C-suite leaders, especially in the area of transformational leadership and succession planning.


Massimo has specialized experience in:

  • CEO succession
  • CEO advisory
  • C-suite succession planning
  • Chief growth/marketing officers
  • Chief sales/commercial officers
  • Chief strategy officers

Recent work

  • Advised Fortune 50 CPG multinational organization on its CEO succession planning and broader human capital strategies
  • Partnered with Fortune 100 consumer goods multinational to build mission-critical capabilities for its biggest transformation in history
  • Helped founder of iconic, disruptive global consumer goods organization to build transformational capabilities to scale the business sustainably
  • Coaches CEOs of global consumer goods companies on maximizing the alignment and performance of their top team

Previous Experience

  • Leader of Spencer Stuart’s Marketing, Sales & Communications Officer Practice in EMEA
  • Chief strategy officer and member of the leadership team of Carlsberg Group, where he orchestrated and implemented the group’s transformational value creation strategy
  • Senior global, regional and national roles in commercial operations, marketing and general management with a variety of leading consumer goods organizations, including Johnson & Johnson, Bahlsen and Bally Shoes


  • Global Executive M.B.A. from INSEAD
  • Bachelor of business administration from the University of Applied Sciences and Arts, Northwestern Switzerland

Practice Areas