Congratulations! During these unpredictable and challenging times, you have landed an exciting new top marketing role. Now what?
At Spencer Stuart, we have studied thousands of executive transitions, and one of our key takeaways is that regardless of whether you are a freshly minted chief executive officer or chief marketing officer, many of the same lessons apply about how to get off to a fast start in your new job. A deliberate and focused transition plan is critical. It can dramatically improve a leader’s ability to build relationships with team members and other stakeholders, develop an effective leadership style, begin shaping a vision for the marketing function, and observe the culture and how work gets done. As you might expect, a thoughtful, well-orchestrated transition plan is even more important in today’s remote- or hybrid-working environments.
We created The CMO Playbook as a resource for the best onboarding advice and pitfalls to avoid for ensuring an impactful transition and early momentum that will set you up for long-term success.
It seems like not a week goes by when we don’t hear from a CEO who tells us that he or she “just needs something different” from the company’s CMO. In many cases, this is not actually an indictment of the talent within the function, but a reflection of how the marketing function has and continues to rapidly evolve. The root cause of the CEO’s concerns often stems from the fact that they don’t believe their companies’ approach is fully leveraging “modern” marketing techniques and, in many cases, accelerating digital fast enough. And in a time where the average CMO only lasts for 40 months, it has never been more critical to build momentum early, ensuring your (and importantly your team’s) longer-term success.
Your first 100 days in a new position is a unique window of opportunity before you become fully entrenched in the demands of the role. Getting off to a fast start (and preparing before day one) can earn your CEO and organization’s confidence and give you the momentum to achieve great long-term performance.