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2019 CMO Summit

Highlights from the recent 2019 CMO Summit, where global marketing leaders discussed how to maximize team performance. 

How can CMOs create and lead teams that will help their organizations consistently produce positive results? Three global leaders — Kellyn Smith Kenny, CMO of Hilton; Barbara Messing, former SVP & CMO of Walmart; and Diego Scotti, EVP & CMO of Verizon — shared insights on how to create more efficient, collaborative teams.

What Helps Marketing Teams Succeed?

In this interactive piece, senior marketing leaders share the state of their teams and offer a few ways to maximize their performance.

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More from the 2019 CMO Summit

See more videos from our panelists, as well as candid insights from audience members about building high-performing teams. Check out all the 2019 CMO Summit videos.

For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits.