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As CMOs play an ever-increasing role in corporate leadership, the path to success is evolving rapidly. Top CMOs must be equipped with not only the functional skills and expertise required of a top marketer, but also the courage and determination to challenge the status quo, push for change and drive growth. So when a new opportunity arises, how do you determine whether you’re right for the job, and whether the job is right for you? How do you know if your current job is the right one for now, or if a new role is worth taking on?
At the 2019 West Coast CMO Summit, three accomplished marketing leaders shared stories about how they’ve answered these questions throughout their career journeys:
Read our key takeaways from the event and view highlights from previous summits below.
View highlights from other CMO Summits for additional insights on navigating the challenges and opportunities facing marketing leaders.