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CMO Summit Insights

For 16 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers.

West Coast CMO Summit 2018:
The Importance of High-Functioning Teams

The days of “hero leadership” are over. Today, it’s crucial for marketing leaders to have capable, nimble teams that can help them navigate the ever-changing business landscape. But strong teams don’t form (and direct) themselves — they require leaders who can manage group dynamics, align the team’s culture with the organization’s strategy and incorporate diverse perspectives, among other things. At this year’s CMO Summit moderated by Spencer Stuart’s Ed Manfre, the following CMOs discussed their experiences creating teams, the importance of the personal touch and why even senior leaders need to spend time behind the counter.

  • Robert Chatwani, CMO at Atlassian
  • Vineet Mehra, former executive vice president and CMO at Ancestry and current global CMO at Walgreens Boots Alliance
  • Deborah Yeh, senior vice president of marketing and brand at Sephora

Read our key takeaways from the event and view highlights from previous summits below.

2018 New York CMO Summit

Previous CMO Summits

View highlights from other CMO Summits for additional insights on navigating the challenges and opportunities facing marketing leaders.