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CMO Summit Insights

For 19 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers.

CMO Summit 2021:
The Path from CMO to CEO

What does it take for a chief marketing officer to make the leap into the CEO role? And what career skills and experiences can prepare a CMO for the top job? At the 2021 CMO Summit, we were joined by two leaders who successfully made that transition from marketing leadership to the top corporate role: Michele Buck, board chair, president and CEO of The Hershey Company, and Mary Dillon, executive chair and former CEO of Ulta Beauty.

Read our key takeaways from the event and view highlights from previous summits below.

Recent Virtual CMO Summits

Highlights from our virtual summits amidst the COVID-19 pandemic.

Previous CMO Summits

View highlights from other CMO Summits for additional insights on navigating the challenges and opportunities facing marketing leaders.