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The days of “hero leadership” are over. Today, it’s crucial for marketing leaders to have capable, nimble teams that can help them navigate the ever-changing business landscape. But strong teams don’t form (and direct) themselves — they require leaders who can manage group dynamics, align the team’s culture with the organization’s strategy and incorporate diverse perspectives, among other things. At this year’s CMO Summit moderated by Spencer Stuart’s Ed Manfre, the following CMOs discussed their experiences creating teams, the importance of the personal touch and why even senior leaders need to spend time behind the counter.
Read our key takeaways from the event and view highlights from previous summits below.
View highlights from other CMO Summits for additional insights on navigating the challenges and opportunities facing marketing leaders.