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VIDEO — Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture

Observations by panelists and reactions from participants at the 2015 CMO Summit
June 2015

The 2015 CMO Summit explored the CMO’s role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an increasingly powerful differentiator.

Scan the highlights of the 2015 CMO Summit.

See the results of this year’s CMO Summit survey.

Visit our CMO Summit page for highlights from previous discussions.

Spencer Stuart invited three top marketing leaders to discuss the extent to which an organization’s culture spurs innovation, growth and customer satisfaction. The panel featured Jon Iwata, senior vice president of marketing and communications for IBM; Jonathan Mildenhall, chief marketing officer of Airbnb; and Russell Weiner, president of Domino's USA and former CMO of Domino's Pizza. The Spencer Stuart CMO Summit is an annual gathering of top marketers representing a broad cross-section of industry sectors to discuss the most timely business issues of the day.

View video of some of the highlights from the discussion below.

Our audience reacts to the discussion:

View all of our video highlights and attendee reactions from the 2014 CMO Summit on Spencer Stuart's YouTube channel.