What does it take for a chief marketing officer to make the leap into the CEO role? And what career skills and experiences can prepare a CMO for the top job? At the 2021 CMO Summit, we were joined by two leaders who successfully made that transition from marketing leadership to the top corporate role: Michele Buck, board chair, president and CEO of The Hershey Company, and Mary Dillon, executive chair and former CEO of Ulta Beauty.
Michele Buck, president and CEO of Hershey, discusses how she thinks of the CMO as the chief growth officer.
Mary Dillon, executive chair and former CEO at Ulta Beauty, talks about the new skills and experiences needed to lead the marketing function of the future.
Michele Buck, president and CEO of Hershey, talks about the career experience that prepared her for the CEO position.
Mary Dillon, executive chair and former CEO at Ulta Beauty, shares her advice for marketers considering a new industry.