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2018 CMO Summit 

Highlights from the recent 2018 CMO Summit, where global leaders discussed organizational culture and how the marketing function influences it. 

Culture is clearly an important element in an organization’s success, but how does the CMO help create a healthy culture that’s aligned with strategy? Three global leaders — Nina Barton, president of global growth, The Kraft Heinz Company; Marie Gulin-Merle, CMO, Calvin Klein; and Rajesh Subramaniam, chief marketing and communications officer, FedEx — shared observations about the link between the CMO and company culture.

What is the CMO's role in culture?

Senior marketing leaders weigh in on the topic of culture — and what the CMO should be doing about it.

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More from the 2018 CMO Summit

See more videos from our panelists, as well as candid insights from audience members about how they view the relationship between marketing and culture. Check out all the 2018 CMO Summit videos.

For additional insights on how other chief marketers have addressed the challenges and opportunities facing the function, view highlights from past CMO Summits.