Culture is clearly an important element in an organization’s success, but how does the CMO help create a healthy culture that’s aligned with strategy? Three global leaders — Nina Barton, president of global growth, The Kraft Heinz Company; Marie Gulin-Merle, CMO, Calvin Klein; and Rajesh Subramaniam, chief marketing and communications officer, FedEx — shared observations about the link between the CMO and company culture.
Only 31% of marketing leaders say people in their organization understand their culture “very well.” How can the CMO fix this?
Watch brief highlights from our CMO Summit as panelists discuss how the marketing function reflects — and influences — culture.
Nina Barton says leaders need to live their culture so it doesn’t “become an HR exercise.”
Marie Gulin-Merle, CMO of Calvin Klein, says there needs to be cohesion within the company so its culture is consistent.
Rajesh Subramaniam recounts how an emotional meeting taught him the importance of culture.
Marie Gulin-Merle, CMO of Calvin Klein, says there should be alignment between culture and what the customer sees.
Rajesh Subramaniam says a company can establish a culture that’s consistent across the globe.
Nina Barton believes the leadership team is ultimately responsible for driving the culture.