Kennet Malmcrona is a member of the Technology, Media & Telecommunications Practice, where he advises CEOs, boards and senior leadership teams on executive search and leadership advisory challenges. He brings a senior-level perspective shaped by nearly two decades of international experience across technology-driven and complex organizations.
Partnering with large corporations and private equity-backed organizations across technology, media and telecommunications, Kennet focuses on C-suite and executive committee–level senior marketing and growth leadership appointments. His work supports organizations navigating growth, digital transformation and evolving go-to-market models, with a particular focus on CMOs, chief growth officers and senior commercial leaders critical to brand, demand generation and revenue acceleration across Europe.
Kennet’s pragmatic, operator-led perspective is shaped by firsthand experience having built, led and developed high-performing marketing and growth teams. He works closely with clients on leadership decisions where marketing effectiveness, execution and commercial impact matter most.
Marketing and growth leadership expertise with strong industry perspective
- Kennet led LinkedIn Marketing Solutions in Spain and Israel, advising global agencies and large enterprise clients on digital marketing strategies and helping organizations accelerate their shift to digital and unlock new growth opportunities.
- At Amazon, he built and scaled the marketing and advertising business in Spain, partnering with CMOs and senior commercial leaders across industries to drive customer acquisition and e-commerce growth.
- While at Vodafone, Kennet held senior commercial leadership roles, working closely with CEOs and executive teams to design go-to-market strategies, launch new products and lead large commercial organizations through transformation.
Kennet holds an executive M.B.A. from IESE Business School and a degree in economics from Universidad Carlos III de Madrid. He was born in Sweden, raised between the United States and Spain, and is currently based in Madrid, Spain.