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The Rising CCO VI

Digital communication and employee engagement among top concerns
October 2016

Effective and engaging employee communication is expected to have a great impact on the job of the chief communications officer over the next few years, according to the participants included in the latest survey of top corporate communications executives by Spencer Stuart and Weber Shandwick. The new report explores how CCOs expect their responsibilities to evolve over time in an increasingly digitalized and media-fragmented world.

The majority of those surveyed — more than 70% — rank digital communication as their top priority for the coming months, while 90% of North American CCOs and 70% of CCOs based in Europe, the Middle East and Africa, say that employee communications is a top responsibility.

View the full report.

Since 2007, Spencer Stuart and Weber Shandwick have been monitoring the CCO's evolving role by partnering on The Rising CCO, a comprehensive annual survey of global CCOs. This sixth edition highlights the results of a quantitative survey of 153 senior corporate communications professionals based in North America, Europe, Asia Pacific and Latin America to shed light on the expectations, challenges and changing responsibilities of CCOs in the world's largest companies.