The role of chief data officer (CDO) is becoming more established across Europe. The purpose of this study was to research how organisations manage the enormous amounts of data at their disposal and how the CDO role continues to support their ability to do this.
This comprehensive report is based on the front-line experiences of this new ‘data force’. Spencer Stuart joined forces with Experian to interview more than 40 CDOs and senior business executives from blue chip, multinationals based in Europe.
We hope this study will act as a roadmap for other businesses considering the implementation of the CDO role and the wider issues surrounding the management and deployment of their data assets.