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Now you're in charge

The first 100 days
Chief Executive Officer
April 2004

In today’s fast changing business world, a new CEO has just 100 days in which to make his or her mark. It is becoming increasingly obvious that these first three months set the tone for a CEO’s tenure and that success or failure often hinges on the strides made — or not made — in this period.

Tom Neff and Jim Citrin examine and explain what you can do to ensure that you start off on the right footing. They discuss the opportunities that should be taken with both hands in the so-called honeymoon period; the critical role of communication; and the need to establish a team that shares your objectives and values. The article also warns against setting unrealistic goals and pandering to analysts and shareholders in an effort to create short-term results at the expense of sustainable, long-term growth.