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2017 CMO Summit: How to get your swagger back

At this year’s CMO summit, we discussed the benefits of combining your at-home passion with your career. In this brief video, Will Smith, CMO of Abercrombie & Fitch, discusses how his company is examining its past provocative marketing campaigns and discussing whether they can help the company regain attention in the public eye.

 

To view additional insights, view all 2017 CMO Summit videos.

 

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