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2016 CMO Summit: Lessons learned from expanding digital capabilities - VIDEO

May 2016

At this year's CMO Summit, we explored what skills chief marketers need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Deborah Wahl, CMO of McDonald's USA, reminds marketers to consider how to make the best use of new resources to deliver on the strategy.

 

To view additional insights, view all 2016 CMO Summit videos.