As companies face growing pressure to drive growth in an unpredictable environment, marketing is increasingly on the CEO’s agenda — and the board’s. Marketing and, specifically, the CMO are leading many of the most important initiatives for companies, whether it’s taking the lead on innovation, serving as the voice of the customer to the organization, or investing in social media or digital technologies.
It’s never been a better time to lead as CMO, but being effective in this expanded role requires CMOs to continually improve their skills as marketers and as inspirational leaders of the organization. This column offers 10 CMO resolutions to help senior marketers maintain their edge in a more demanding environment.
Read the full article, first published in the January 2013 issue of Marketing News, a publication of the American Marketing Association.