Rodrigo Reynoso brings nearly two decades of experience across the consumer, beauty, personal care and retail sectors. Throughout his career, he has worked closely with senior leaders to shape growth strategies, strengthen commercial capabilities and navigate complex business transformations across Latin America.

Having served as a senior operator, board member, management consultant and P&L leader, Rodrigo brings a practical understanding of the challenges executives face when driving growth, transforming organizations and leading through periods of change. This perspective enables him to assess not only an executive’s experience, but also the judgment, adaptability and leadership qualities required to succeed in demanding environments.

Rodrigo is passionate about helping organizations identify and develop leaders who can translate strategic priorities into sustained business performance. He is known for combining strategic perspective with practical commercial judgment and a strong understanding of consumer markets.

Building leadership teams that thrive in complex environments

  • Prior to joining Spencer Stuart, Rodrigo worked at McKinsey & Company, where he advised consumer and retail organizations across Latin America on growth, commercial strategy, operating-model transformation and leadership alignment.
  • Previously, Rodrigo spent 17 years at Unilever in senior commercial, marketing and business leadership positions across Mexico and Latin America. During this time, he led businesses and brand portfolios, managed transformations and integrations, and supported growth across multiple markets and channels.

Rodrigo holds a bachelor’s degree in industrial engineering from Tecnológico de Monterrey. He is a native Spanish speaker and is fluent in English and Portuguese.

Practice Areas