Lynda Robey is a member of Spencer Stuart’s Consumer and Digital practices, specializing in the hospitality sector. Based in Dallas, she brings more than 20 years of experience in marquee-brand and private equity environments to her work in identifying talent for CEO, divisional leadership and other senior-level functional roles.

Firsthand digital and travel expertise

  • Having held roles in consumer marketing, online retail and global strategy, Lynda brings a breadth of functional experience to the firm, including digital transformation, digital marketing, customer insight and analytics, user experience optimization and business turnaround.
  • Lynda ran global media for Travelocity, where she led media sales and account management as a member of the executive team. Earlier, she was in charge of refining the company’s global strategy and enhancing aspects of consumer experience.
  • As an executive with FedEx Office and its predecessor, Kinko’s, Lynda held numerous roles with oversight for strategy, product management, sales optimization and store expansion.
  • Earlier in her career, she was a consultant with The Boston Consulting Group, specializing in retail and consumer goods.

A graduate of Southern Methodist University, Lynda received her M.B.A. from the University of Texas.

Practice Areas