Laura Leeb is a consultant in the Consumer Practice who specializes in strategic transformations, value creation and executive search within the global food, beverage, cosmetics and luxury sectors. Recognized for her ability to navigate critical organizational transitions such as market entries, M&A restructuring and leadership shifts, she focuses on aligning C-level agendas with end-to-end value creation.
Laura believes that companies don’t succeed; people do. In an era where every business is tech-enabled and increasingly AI-focused, the true competitive advantage will always be the human element. Identifying leaders who can balance complex algorithms and data with empathy, intuition and vision is the challenge she is driven by. Clients know Laura for her strategic foresight, relentless resilience, core integrity and commitment to building high-trust, collaborative corporate cultures.
Driving strategic growth and organizational transformation across global consumer goods
- As a partner and specialist in retail and consumer goods at PwC Strategy&, Laura achieved many successes including co-creating a 100-day agenda for a new COO at a global wellcare company.
- Working with other global health and beauty clients at this firm, Laura led culture and change programs, defined go-to-market strategies and led the biggest strategic transformation of a global wellcare company, including a business carve-out and HQ relocation.
- Earlier in her career, Laura was a knowledge management consultant at the Austrian Integration Fund, where she assisted the Federal Ministry of the Interior in developing a national action plan.
Laura holds an MSc. in management (First Class) from the London School of Economics and an MSc. in international management from HEC Paris through the CEMS program. A published author in the consumer space, Laura was awarded the Oikocredit “Ethics in Business” prize for her research.