Jorge Muina brings a high-energy, collaborative spirit and natural executive presence to his role as a trusted strategic advisor for organizations operating at the rapid intersections of product, technology and artificial intelligence. As a consultant in the Technology, Media & Telecommunications Practice, he is known for an amiable yet confident approach, and excels at building rapid rapport and converting complex, tactical human resources challenges into pragmatic corporate strategy.
Beyond his extensive experience in talent strategies, Jorge operates as a true thought partner who injects vital commercial aptitude into scaling leadership frameworks. By counseling founders and senior executives through pivotal periods of organizational growth, he assists companies in stabilizing internal cultures, managing critical succession planning and establishing robust, ethical leadership pipelines that align directly with long-term strategic goals.
Translating human capital into operational growth
- As VP of talent, Jorge directed the end-to-end human resources and recruitment functions for Arteria AI, partnering closely with the CEO as the company matured through successive phases of growth and change.
- Over his five-year tenure at Shopify, Jorge scaled the executive recruiting function, personally directing over 60 C-suite, broader executive and board-level searches, and served as a strategic business partner to C-suite executives on talent management, performance and talent strategy.
- At Uber, Jorge helped build the executive recruiting capability for international markets, relocating to Toronto during his tenure and providing guidance on leadership profiles during a delicate phase of culture stabilization and rapid international growth.
- Earlier in his career, Jorge spent six years at Spencer Stuart's Amsterdam office, focusing primarily on industrial clients.
Jorge holds an M.B.A. from CECO as well as a B.A. and B.A. Law from Universidad Complutense, both in Madrid. He speaks fluent English and Spanish as well as conversational Dutch and German.