Sara Roberts, based in Spencer Stuart’s San Francisco office, is an executive consultant, entrepreneur, author and thought leader on business and culture transformation. She has helped dozens of organizations articulate their purpose, and align and activate it to drive their most pressing business imperatives. When companies seek to become more purpose-led, customer-centric, innovative or agile, Sara is known for creatively and pragmatically advising and guiding their senior leaders on the organizational, cultural and individual transformations needed to achieve their aim.

Although she has touched many sectors throughout her more than two decades of work, she has significant experience with companies in the tech, retail, apparel and luxury goods sectors.

Expert in purpose-led businesses and culture transformation

  • Before joining Spencer Stuart, Sara was a global managing director at the North Highland Company, where she led strategy, go-to-market efforts and teams, for the company’s performance improvement, transformation, digital and customer experience service lines.
  • Prior to that role, she was an executive director at EY (Ernst & Young), and was founding architect of its purpose-led transformation practice.
  • Sara joined EY through the acquisition of her firm, Roberts Golden, a boutique consultancy she founded and ran for more than a decade, advising on organizational strategy and culture transformation efforts for nearly a quarter of the Fortune 100, as well as numerous other high-growth companies and large NGOs.

Sara is an accomplished author and frequent keynote speaker on the topics of transformation, purpose, culture and women in leadership. Her latest book, Nimble, Focused, Feisty: Organizational Cultures that Win in the New Era and How to Create Them, was published in 2016, and she also co-authored the best-selling book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers. Sara has been quoted and featured in numerous publications including BusinessWeek, Fast Company and Forbes. She earned her bachelor’s degree from Midland University and her master’s degree in instructional technology from University of Nebraska.

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