Skip to Main Content

2017 CMO Summit: Directing the story of your brand

At this year’s CMO summit, we discussed the benefits of combining your at-home passion with your career. In this brief video, Will Smith, CMO of Abercrombie & Fitch, details how marketing is like making a movie that tells your brand’s story.

 

To view additional insights, view all 2017 CMO Summit videos.

 

For information about copying, distributing and displaying this work, contact permissions@spencerstuart.com.