Spencer Stuart consultants interviewed a number of chief
marketing officers, or their equivalent, from various industries in
the Netherlands. These CMOs either represented multinational
companies based in the Netherlands or companies operating only
in the Netherlands and neighbouring countries.
Our aim was to determine the current status of the marketing within Dutch-based companies; to investigate the effect of increased centralisation on the marketing function, to examine how the CMO’s role is evolving and ascertain the level of turnover
in senior marketing jobs. We also wanted to form a more complete picture of what skills and previous experience a CMO needs to perform the job most effectively, and to gauge the current career ambitions of senior marketing leaders in the country.