The continued proliferation of e-commerce combined with rising customer demand for mobile shopping experiences and potentially game-changing intelligence from big data, many companies are refining how they structure their sales function. The Evolving Role of the Chief Sales Officer in an E-commerce Era explores the strategic challenges and leadership implications of an e-commerce age with insights from leading sales leaders.
Highlights from the 2013 CMO Summit panel discussion.
Results from a Spencer Stuart survey of 171 U.S.-based marketing executives looking at how they use big data and the resulting talent needs.
Spencer Stuart has identified three fundamental requirements for realizing the potential of big data: organization-wide talent able to operate effectively in a data-driven world; a culture that promotes data-driven decision-making; and an organizational structure that promotes the shared use of data.
Spencer Stuart and Weber Shandwick's fourth annual survey of global chief communications officers (CCOs) examines the roles, responsibilities and opinions of CCOs in the world's largest companies.
Highlights from the 2012 CMO Summit panel discussion.
The 2012 CMO Summit survey looks at innovation in marketing.
Marketing officers discussed ways to stay abreast of evolving trends at this year's CMO Summit.
This paper explores what’s in it for CMOs changing industry, why companies look outside their sector, and how marketers and employers can get the most out of a transition.
An article examining recent changes in the chief marketing officer role in leading hospitality and leisure companies.
Executives who have served as the first chief marketing officers (CMOs) for organizations across a variety of industries share their views on when the CMO role should be instituted and on how the position can be integrated into the organization successfully.
This paper looks at how digital is revolutionsing the technology, media and telecoms sector, acting as a catalyst to change business models and putting increased focus on Leadership to guide organisations through the change.
A Spencer Stuart article looking at what it means to be a high-performing CMO today and how marketing leaders can improve their effectiveness in the role.
Spencer Stuart and Weber Shandwick's third annual survey of global chief communications officers (CCOs) examines the roles, responsibilities and opinions of CCOs in the world's largest companies.
Illuminating the organizational and talent challenges companies face as they embrace more technology-driven business models and suggest ways leaders can make sure their organizations are prepared to compete in a more digital world.
Article exploring the evolution of the consumer healthcare business and the industry’s talent needs.
A summary of the firm's 2009 CMO Summit
Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct a survey of global chief communications officers that reveals a dramatic expansion of the role over the past few years.
A look at how boards best handle reputational issues, following interviews with FTSE 100 chairmen and corporate affairs directors.
Overcoming the business and leadership challenges to building a multichannel retail organization
Insights and advice from CEOs who have made the transition
Senior marketing leaders talk about the role of marketing in industrial companies.
Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct this study that evaluates the progression of the ever-evolving corporate communications officer (CCO) role.