The AI Reckoning: Why Marketers Think 2026 Is a Make-or-Break Year Spencer Stuart surveyed leading CMOs about the impact AI is having on talent, teams and ways of working.
AI and the New CRO Mandate AI is transforming the traditional B2B sales function into a more automated, insight-driven commercial system. What does this mean for chief revenue officers (CROs)?
CMO Tenure 2026: Snapshot of an Expanding Role for Marketing Leaders Our annual analysis of the tenure, background and career trajectory of S&P 500 chief marketing officers.
The Alignment Problem at the Top of Your Revenue Organization Organizations should align revenue leadership with how value is created to improve retention, expansion and lifetime customer value.
Beyond the boardroom: The enduring power of corporate affairs While their presence on executive committees is far from guaranteed, the role of corporate affairs directors has become increasingly complex and central to organisational decision-making,
Target 2030: How the CMO helps fuel the drive for sustainability The CMO can drive sustainable growth by integrating purpose-driven leadership, breaking down silos, and coordinating teams to align business objectives with long-term sustainability goals.
S&P 500 C-Suite Snapshot 2025: Profiles in Functional Leadership A look at the tenure, turnover, diversity and backgrounds of nine common C-suite roles, including CEOs and top functional leaders.
In the AI Race for CMOs, It’s “Ostriches and Wolves” When it comes to AI and marketing, the leaders are those who see AI as an enormous opportunity and are aggressively driving AI initiatives.
The CEO of the Future: Does Marketing Hold the Key? We examine whether a career in marketing can help prepare a leader for stepping up into the CEO role.