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2016 CMO Summit: Skill sets needed today - VIDEO

May 2016

At this year's CMO Summit, we explored what skills chief marketers need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. In this brief video, Kathy Button Bell, vice president and CMO of Emerson; Esther Lee, executive vice president and CMO of MetLife; and Deborah Wahl, CMO of McDonald's USA, talk about the capabilities marketing teams need and why there is no such thing as a perfect skill-set today.

 

To view additional insights, view all 2016 CMO Summit videos.