Media 2009: The converging media skill-set
Grant Duncan, Dionne Hosten, Greg Sedlock
June 2009
Increasingly, media is moving toward two-way communication and interaction, as evidenced by the rapid growth of social networking and consumers’ desire to access content “on-demand” and on the device of their choosing. As they address the opportunities and challenges before them, media companies will require a broad set of skills and competencies spanning both traditional and digital media. The article looks at how companies are developing and recruiting leaders with experience in both worlds.
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