Over the past two years, companies have had to reassure an expanding portfolio of stakeholders of their ability to operate successfully through the most difficult economic period in decades, while also navigating an explosion of new media venues. In this environment, the chief communications officer (CCO) has had to become even more adept at navigating the complex landscape of communications challenges and opportunities that impact company reputation.
Since 2007, Spencer Stuart and Weber Shandwick have been monitoring the CCO's evolving role by partnering on The Rising CCO, a comprehensive annual survey of global CCOs. This third edition highlights the results of a quantitative survey of 127 senior corporate communications professionals based in North America, Europe and Asia Pacific to shed light on the roles, responsibilities and opinions of CCOs in the world's largest companies.
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