Consumer Goods & Services

Winning the talent war in Eastern Europe: Challenges facing the consumer goods sector

March 2008

This study looks at the management of talent in the consumer goods sector in Eastern Europe and how trends in this sector might provide insight into what would happen in the broader talent economy.

The aim was to discover whether the war for talent in this region was similar to that raging in other parts of the world, or whether there were characteristics peculiar to this region.

Through our conversations with candidates and HR directors from Poland, Czech Republic, Slovakia and Hungary we learnt that acquiring and retaining talent in the Eastern European region is by no means the same proposition as it was in the heady years following the breakdown of communism and the emergence of widespread commercial activity. Times have changed. Business leaders with operations in the region, and those with the responsibility for acquiring or managing talent there, need to understand both the nature of and the reasons for that change.

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