The evolving role of the R&D leader in the consumer packaged goods industry
Robert Shields, Edward Speed, Patrick Walsh and Michael Wheatley
December 2006
R&D leaders in consumer companies have seen their roles change substantially, broadening in responsibility while their leadership abilities are increasingly being tested internally and externally. Over and above their credentials as scientists, they must have good business instinct, consumer orientation and be involved in the development and execution of strategy. They must be comfortable with innovation, capable of managing a variety of external partnerships and develop a growing list of skills necessary to meet these and future challenges.
We look at what will be required of the R&D professional of the future given the unique demands of the role in a sector where competition is intense and in which speed to market can often be the difference between success and failure.
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