As the only executive search firm with a formally structured practice, established in 1994, for direct and interactive marketing organizations, we are acutely aware of the industry’s growth potential.

In 2003, $194 billion was spent on direct response advertising alone, while consumer e-commerce is expected to account for $95 billion this year. Despite the recovering global economy and concerns over terrorism, companies continue to invest in direct mail, interactive cable television, telemarketing and electronic kiosks. Multi-channel platforms are no longer the exception but have become competitive necessities.

Business success in this high-growth environment demands experienced and visionary leaders able to anticipate marketing opportunities and use emerging technologies to their companies’ benefit.

Since 2001, our consultants have conducted nearly 250 senior-level executive, board director and human capital assignments for established consumer and business-to-business product and service companies leveraging traditional offline and Internet direct marketing platforms. We also conduct search assignments for industry-related service providers and agencies.

Clients benefit from our broad industry network and alliances with thought leaders in one-to-one relationship marketing such as Peppers and Rogers/1to1 Consulting Group and our top level visibility in the Direct Marketing Association (DMA). We are a sponsor of the DMA’s Leadership Forum for industry CEOs and COOs and also recruited the new CEO of the DMA in 2004.

Our expertise spans:

• Customer Relationship Management(CRM)/Telemarketing/Customer Services
• Database/Analytics
• Direct & Interactive Marketing Services
• Direct Mail (Continuity, Club & Loyalty Marketing)
• Internet/e-Commerce & DRTV

To discuss your leadership needs, please contact us.