A 2006 Spencer Stuart survey of senior-level marketers asked why, regardless of having a shared vision between the CEO and the CMO, there is a continued disconnect between marketing and the rest of the enterprise. What we found was a discrepancy between how well-connected CMOs view the marketing function versus the reality.
To further explore this topic, the fourth annual Spencer Stuart CMO Summit examined how high-performance companies successfully have shifted the CMO's role from purely driving marketing initiatives to driving marketing throughout the enterprise.
This year's panelists included: Michel Buck, senior vice president and CMO of the U.S. Commercial group for The Hershey Company; John Fleming, executive vice president and CMO of Wal-Mart Stores; Debra Kelly-Ennis, CMO of Diageo North America; and Rick Lenny, chairman, president and CEO of The Hershey Company.
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