A Spencer Stuart survey of 500 marketing executives across industries found that 70% of respondents have long-term aspirations of becoming a general manager or chief executive officer; only 30% want to be a chief marketing officer.
We gathered four past and present marketing executives for our annual CMO Summit, Marketing of general management — which route to take?, to discuss the opportunities and challenges associated with various career paths for marketing professionals.
This year’s panelists included: Gary Briggs, vice president of marketing for PayPal; Beth Comstock, corporate vice president and CMO of General Electric; Jan Murley, CEO of The Boyds Collection; and Ian Rowden, executive vice president and CMO of Wendy’s International.
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(PDF - 3330KB)
(PDF - 3330KB)