As a result of maturing markets, increased levels of competition, pricing pressures, the need for value-added product and service differentiation, companies often have no choice but to hire marketing talent from outside their industry. For the marketing executive looking for a new challenge, transitioning to another industry provides an interesting opportunity.
In this study, Chris Nadherny says that companies should look for marketers who have a proven track record of learning, adapting and influencing in new settings. In addition, the study points out if companies hope to attract the top talent, they need to ensure that the position provides the marketer with an opportunity to make a difference.
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