Dana Wade is a member of Spencer Stuart's global Digital & Direct Marketing, Consumer Goods & Services and Marketing Officer practices. Professionally, Dana has conducted search assignments for presidents/chief executive officers/general managers, digital/online/e-commerce leaders, chief marketing officers, and board directors. She specializes in chief marketing officer, general management, digital and senior-level communications leadership searches across the consumer packaged goods, professional services, retail and consumer durables industries.
Dana is a founding member of Spencer Stuart’s global Digital Leadership Exchange and the co-author of Talent 3.0 Solving the Digital Leadership Challenge- a Global Perspective. She also is a contributor to the intellectual capital piece From CMO to CEO: the route to the top.
Dana has held general management and communications management positions at global advertising agencies DDB, Young & Rubicam and McCann Erickson where she advised CMOs, CEOs and division presidents of Fortune 500 companies, including Nestlé USA, Pepsi-Cola, Frito Lay, Johnson & Johnson and McDonald’s on brand and communications strategies for highly developed brands and new product launches.
Prior to joining Spencer Stuart, Dana was president of SpikeDDB, a unit of DDB Worldwide, where she quadrupled the agency business in four years through significant new business wins. She has been featured for her work in The New York Times, Advertising Age, Adweek and USA Today. She also has won numerous industry awards, including Advertising Age’s “Women to Watch” and a gold and silver EFFIE.
Dana earned a B.S. in journalism from the University of Oregon. She is a member of the Journalism Advancement Council and a member of the University of Oregon’s board of trustees. She is also a former board member of Advertising Women of New York. Dana is a runner and tennis player and resides in Essex County, New Jersey, with her husband Ryan and their son.